the Unofficial Guide™
For more than three decades, The Unofficial Guides have claimed the #1 spot as the best-selling independent guides to Walt Disney World and Las Vegas. Likewise, The Unofficial Guide series and its authors have won many awards for journalistic excellence.
The Unofficial Guides are different from other guidebooks as they cater to a specific market: take-charge travelers who place a premium on advance research, planning, and saving time. Contrasted to other guides that are written and produced as one-size-fits-all books, The Unofficial Guides succeed by incorporating the tastes, preferences, and opinions of this carefully defined target market — the individual who will most likely plan and lead the family vacation — and are built upon the data compiled by an organization with extensive training and experience in research design as well as primary data collection and analysis. The Unofficial Guide research is known and respected in both the travel industry and academe, having been cited by such diverse media as USA Today, The Orlando Sentinel, New York Times, Dallas Morning News, Travel Weekly, London Observer, Financial Times, Bottom Line, Money, the BBC, the Travel Channel, CNN, and Fox News.
The Unofficial Guide™ series brings highly-technical and analytical data analysis to the world’s most complex destinations. The books are built to help anyone master such colorful vacation spots as Las Vegas, Disney World, Universal Orlando, Disneyland and Washington D.C.